I read this article: A Parisian Psychoanalyst Who manipulated a Country to Love Coffee
They all became happy while sharing their memories—but they were quiet when Dr Rapaille asked them about their thoughts on coffee.
Japanese had no association with coffee.
He commenced with children as the target audience. Nestle started making coffee-flavoured candies to woe the Japanese children. This experiment was a long-term strategy to attract Japanese consumers because Nestle wanted to introduce the flavour of coffee to children at a young age, which would later lead to capturing their attention as adults. Psychologically, we all remember glimpses of our childhood memories of enjoying toffees and hammock rides. Similarly, these children would miss the taste of coffee candies, ultimately opening the doors for Nestle products to enter the market on demand. This strategy is called the imprinting strategy.
Now they do.
Dr. Rapaille illustrated the influence of emotions in business. He triggered the human behavioural aspects to implement his plan. The trick is simple! Keep researching and seeking out opportunities instead of forfeiting.
Try to always surround yourself with positive peers because the energy from them will help you face the challenges with courage.
They talk about this as if its a good thing. Then again I don’t see whats explicitly (if anything) bad here.
Haven’t read through it closely but here’s an interview from the man himself: https://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html .