With this I wonder if this company is finding it profitable? When they say they’re ‘saving’ them, what do they mean? That they’re finding buyers for them? Whose beauty standards are the fruit being rejected by, the supermarket’s or the consumer’s? I’d be happy to pay less for fruit that just looked a little different, I don’t care, but I would choose the nicest one I could find if the prices were the same. I can see this being good from the perspective of the farmers, who can now sell more of the fruit they produce. But I don’t know if I agree that it is otherwise being wasted.