A version of the merit-based society idea, which David Deutsch repeatedly told me was true, is the “build it and they will come” concept, which says merit rises to the top even without being promoted, marketed, advertised, etc. Social networking, making friends, trading favors, posting on social media and other actions by the creator are unnecessary for information about good things to spread. Information about merit spreads automatically.
This is not a mainstream view. The mainstream view, that says we do live in a merit based society, also says marketing is needed; rising to the top is not fully automatic.
Similarly, the mainstream we-already-live-in-a-merit-based-society position says that career success is merit based but not automatic. You may have to promote yourself, communicate about your accomplishments, ask for promotions and apply for other jobs, not just quietly wait for career success to come to you.
Views claiming society is merit based are particularly popular among people who are already successful. These views imply that their own success was merited. The strong versions which say information about merit spreads automatically imply that basically that everyone in society is always in their proper place or will be soon (after you accomplish something, success isn’t instantaneous but is reasonably prompt).
One of the logical implications here is that if you build something and people don’t come, then it was bad, and people are correct to be dismissive of it (and there’s no need for them to give arguments refuting it).
I now think that society isn’t very merit based (but definitely some, not zero), and that merit rising to the topic is usually not automatic when it does happen.
I think “build it and they will come” was one of many pieces of extremely bad advice I received from my mentor that influenced me for years and hurt me a lot. (And I still don’t think I’ve fully updated all my relevant ideas.) I tried doing it a lot without making a marketing plan and that didn’t work well.