Milton Friedman and Maximizing Profits

Nobel Prize winning economist Milton Friedman published the essay A Friedman doctrine‐- The Social Responsibility of Business Is to Increase Its Profits in the New York Times in 1970. I think the essay (or some similar ideas, but potentially this specific essay) may have been influential regarding how businesses and CEOs have behaved in the last 50 years.

Does anyone want to read it and try to analyze it? What are the main claims? What do you agree or disagree with, like or dislike? Got any refutations? Got any elaborations or additional relevant points to add? How does this compare to the ideas of Ayn Rand, Ludwig von Mises, Adam Smith and other relevant figures? How are Friedman’s conclusions the same or different than theirs, and what are the major points of agreement and disagreement between them?

I’m currently writing about Friedman, this essay, and some related topics regarding capitalism. I thought maybe people should think about this and even write down what they think before I share my own conclusions. You could also write down your opinions privately if that’s what you’re comfortable with.

@lmd and @eternity this is an optional assignment for you.

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I want to read it. I went through it and wrote some thoughts on whatever stood out to me while reading it. From the article:

The businessmen believe that they are defending free enterprise when they declaim that business is not concerned “merely” with profit but also with promoting desirable “social” ends; that business has a “social conscience” and takes seriously its responsibilities for providing employment, eliminating discrimination, avoiding pollution and whatever else may be the catchwords of the contemporary crop of reformers.

Hmm. Is a business saying they do those things bad? I think businesses should have a goal besides making money. Or maybe not? I do think businesses may say things similar to the above to get the approval of society.

The discussions of the “social responsibilities of business” are notable for their analytical looseness and lack of rigor. What does it mean to say that “business” has responsibilities? Only people can have responsibilities.

I think people mean that when you go into business you have certain responsibilities. That makes sense I think.

Most of the discussion of social responsibility is directed at corporations, so in what follows I shall mostly neglect the individual proprietor and speak of corporate executives.

Ok.

In either case, the key point is that, in his capacity as a corporate executive, the manager is the agent of the individuals who own the corporation or establish the eleemosynary institution, and his primary responsibility is to them.

What does it mean to say that the corporate executive has a “social responsibility” in his capacity as businessman? If this statement is not pure rhetoric, it must mean that he is to act in some way that is not in the interest of his employers.

In each of these cases, the corporate executive would be spending someone else’s money for a general social interest.

Ok. That makes sense I think. He’s saying that corporate executives are employees. They do what the owner wants them to do. If the owner wants them to do some “social responsibility” stuff like reduce pollution, reduce employment, or avoid increasing prices that’s fine. If the owner doesn’t want them to do that then it’s not fine. It’s not their company after all. Executives are given a lot of power but they aren’t the owners.

But if he does this, he is in effect imposing taxes, on the one hand, and deciding how the tax proceeds shall be spent, on the other.

? Taxes are money collected by the government to help fund the government and its various activities. I’m confused on this point. Is it because executives are doing tasks typically done by governments that he says this?

He is to decide whom to tax by how much and for what purpose, and he is to spend the proceeds—all this guided only by general exhortations from on high to restrain inflation, improve the environment, fight poverty and so on and on.

I think the government is guided by much the same. Right? The people elected to government aren’t sophisticated intellectuals or anything.

This justification disappears when the corporate executive imposes taxes and spends the proceeds for “social” purposes.

I think I’m getting confused by his tax point. He mentioned earlier:

Insofar as his actions in accord with his “social responsibility” reduce returns to stock holders, he is spending their money. Insofar as his actions raise the price to customers, he is spending the customers’ money. Insofar as his actions lower the wages of some employes, he is spending their money.

Is this why he calls it a tax?

I didn’t realize how long this was and since I’m a bit confused I’m just going to stop here for now. I do think his point that executives should do what their owners want them to do makes sense.

I do. I’ve read it and have gotten started on analysing, but it’s pretty disorganised so far. It might be a few days before I post anything further. I’ve found some weird stuff in there already. I’m not sure how to tie that stuff together yet.

minor spoiler warning

Sometimes CEOs or others stand up to the board of directors, shareholders, owner or other people above them. Do you think it makes sense to do that in some situations or never?

I think it was confusing and not very good.

Here’s an example of a goal besides making money:

Costco’s Mission Statement and Code of Ethics

Here at Costco, we have a very straightforward, but important mission: to continually provide our members with quality goods and services at the lowest possible prices.

In order to achieve our mission, we will conduct our business with the following Code of Ethics in mind:

  • Obey the law.
  • Take care of our members.
  • Take care of our employees.
  • Respect our suppliers.

If we do these four things throughout our organization, then we will achieve our ultimate goal, which is to reward our shareholders.

Do you think this is good or bad? Why?

I’m not sure. I think so? My first thought was no because its not your place to disobey the owner. He paid you to do a certain thing. On the other hand we’re not exactly talking about disobeying here. Standing up could also just be disagreeing with something that hasn’t come into effect yet or something of the sort. I think standing up to your boss could be reasonable in some situations. Your boss is deciding to do something that will hurt the companies financial interests. You can stand up to him and try to explain to him why its bad. I do think you should do the thing your boss wants you to do if you can’t resolve the situation.

I think its good. Hmm. Their ultimate goal is “to reward our shareholders”. That, to me, seems to be about making money (or thats what that usually means. No?). The other goal mentioned in there is their mission?:

Here at Costco, we have a very straightforward, but important mission: to continually provide our members with quality goods and services at the lowest possible prices.

So theirs isn’t just to make money but to provide customers with quality goods and services at the lowest possible prices. Yeah I think thats good. It gives a point to why the business was created in the first place.

I don’t have much to add here except that it gives kind of the same feeling as this exchange in Atlas Shrugged:

Rearden’s eyes were fixed on him so intently that the question came slowly, as if the effort to pronounce it were a distraction: “What do you mean?”
“Why don’t you hold to the purpose of your life as clearly and rigidly as you hold to the purpose of your mills?”
“What do you mean?”
“You have judged every brick within this place by its value to the goal of making steel. Have you been as strict about the goal which your work and your steel are serving? What do you wish to achieve by giving your life to the making of steel? By what standard of value do you judge your days? For instance, why did you spend ten years of exacting effort to produce Rearden Metal?”
Rearden looked away, the slight, slumping movement of his shoulders like a sigh of release and disappointment. “If you have to ask that, then you wouldn’t understand.”
“If I told you that I understand it, but you don’t—would you throw me out of here?”
“I should have thrown you out of here anyway—so go ahead, tell me what you mean.”
“Are you proud of the rail of the John Galt Line?”
“Yes.”
“Why?”
“Because it’s the best rail ever made.”
“Why did you make it?” “In order to make money.”
“There were many easier ways to make money. Why did you choose the hardest?”
“You said it in your speech at Taggart’s wedding: in order to exchange my best effort for the best effort of others.”

Seems to me Miss Rand is saying that businesses shouldn’t just pursue making money, even if that is the end goal of a business. I think I agree with her.

This article is really confusing. I suspect it’s because the thinking here is really bad. I thought I’d just post my progress, and check my understanding. This isn’t a complete analysis.


What does it mean to say that the corporate executive has a “social responsibility” in his capacity as businessman? If this statement is not pure rhetoric, it must mean that he is to act in some way that is not in the interest of his employers. For example, that he is to refrain from increasing the price of the product in order to contribute to the social objective of preventing inflation, even though a price increase would be in the best interests of the corporation. Or that he is to make expenditures on reducing pollution beyond the amount that is in the best interests of the corporation or that is required by law in order to contribute to the social objective of improving the en vironment. Or that, at the expense of corporate profits, he is to hire “hard core” unemployed instead of better qualified available workmen to contribute to the social objective of reducing poverty.

In each of these cases, the corporate executive would be spending someone else’s money for a general social interest. Insofar as his actions in accord with his “social responsibility” reduce returns to stock holders, he is spending their money. Insofar as his actions raise the price to customers, he is spending the customers’ money. Insofar as his actions lower the wages of some employes, he is spending their money.

This is weird. I don’t get it. An executive spends the money of the owners of the business. Sure. But I don’t think it makes any sense to say that he is spending the money of customers and employees when he raises prices of products or lowers wages. He isn’t a dictator that can force customers to keep buying from him or employees to keep working for him. Am I missing something?

Also why raising/lowering the prices? What he’s saying seems to imply that if you are e.g charging a customer the normal price then that’s not spending their money, but if you increase the price you’re now spending their money? Am I somehow reading this way out of context? because It doesn’t make any sense to me.

The thing he seems to be trying to establish here is that acting according to “social responsibility” means acting against your employers, customers, employee’s interests. I don’t think his argument so far makes sense.

Friedman says:

The stockholders or the customers or the employes could separately spend their own money on the particular action if they wished to do so. The executive is exercising a distinct “social responsibility,” rather than serving as an agent of the stockholders or the customers or the employes, only if he spends the money in a different way than they would have spent it.

But if he does this, he is in effect imposing taxes, on the one hand, and deciding how the tax proceeds shall be spent, on the other.

He already has the permission of the owners to spend their money. That is his job. They could disagree and dispute about how exactly he might do that, but an executive is expected to use great creativity in running the business. They’re the highest ranking employee, tasked with directing the company.

If it was decided by the board of directors that the executive was misusing funds that were entrusted to him then that more resembles embezzlement, which is a crime, than tax.

Taxes are funds collected by the government. They’d probably be called that if they weren’t taken involuntarily. Taxes aren’t just any funds that are the spent on someone else’s behalf, nor funds which are the result of embezzlement or theft or fraud etc. Friedman is using confusing terminology and I suspect it’s to make a bad argument.

This seems like an important point that Friedman is making that parts of the remainder of the essay are going to hinge on. But it seems confused. I don’t know if I have the skill to rescue what the rest of the essay is about from this confusion.

I think the point of his tax idea is this:

If they are to impose taxes and make expenditures to foster “social” objectives, then political machinery must be set up to guide the assessment of taxes and to determine through a political process the objectives to be served.

He thinks that if executives are going to behave instead as civil servants (as they apparently do when they spend money against their employers wishes, i.e tax them(!?)) that they should be selected by a political process like a general vote, not a market process (i.e, like being hired by the business owners).

He thinks spending the money of others without their permission is a privilege that should only be granted to people selected by a political process.

This is the basic reason why the doctrine of “social responsibility” involves the acceptance of the socialist view that political mechanisms, not market mechanisms, are the appropriate way to determine the allocation of scarce resources to alternative uses.

The article’s argument so far seems to me to attempt to explain why an executive acting according with ‘social responsibility’ means acting ‘against their employers wishes’ which apparently amounts to taxing them which means the executive is like a civil servant which means that they should’ve actually been selected by a political process, not a private one.

Then he says that accepting the doctrine of the social responsibility of business involves the acceptance of the socialist idea that business execs should be selected by political, and no private means.

Does my interpretation so far make sense? Am I way off?

By ‘so far’, I mean up until the point in the article where the last text I quoted appears. I don’t have an interpretation for the rest of the article yet, nor the whole of the article.

The kind of scenarios we’re talking about more resemble (debatably) being a bad employee. If a CEO makes poor decisions, the appropriate remedy is simply firing and replacing the CEO.

You’re doing OK. I think your main error is getting caught up in details. If you were to outline the essay’s points, the stuff about taxes would be one sub-branch.

Similarly, if stuff isn’t making sense, back up. How did the essay get there? What came before? What’s the starting point and then how does each part connect to something prior?

Another option besides doing what your boss wants is resigning.

You can also just refuse to do that one thing but go on with the rest of your job. Then he can fire you, do the one thing himself, have someone else do the one thing, or give in.

Costco is focused on things other than money. They think if they act ethically (follow the law, treat customers, employees and suppliers well), then making money will follow as a downstream consequence.

Treating profit as a primary goal vs. something that just happens automatically when you succeed at other goals (like making a good product, running your business well, etc.) is a major difference.

If you’re directly focused on profit, it can lead to e.g. cost cutting: making your products worse to try a squeeze a little more profit out of each sale. But if your goal is to treat customers well, you wouldn’t do that.

Disclaimer: I don’t know if Costco actually follows their mission statement. Mission statements often aren’t followed, especially many years after they’re first written.

Thoughts before reading (I’ve already read a little bit)

Some businesses can have other goals beside making profits. Those goals might be ending aging, creating AGI, or creating good art (video games and movies are good examples). Those business can also have a secondary goal of making lots of money, so I wouldn’t call them nonprofit organizations.

Nonprofit organization - Wikipedia:

is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners.

I don’t think the non-profit goal has to be for social benefit. An entrepreneur can start a business in order to achieve a personal goal. Others might also benefit from the goal being achieved, but the goal didn’t have to be set for that reason. The entrepreneur might also earn lots of money in the process. So I wouldn’t call what I describe as a nonprofit organization. A company making video games focusing on artistic merit over profits isn’t a nonprofit organization.

I think the businesses I describe here aren’t nonprofit organizations because they may earn lots of money selling things, and they may have goals that aren’t necessarily for social benefit.

Since I think businesses can have other goals than making money, their responsibility can’t be maximizing profits. They may trade significant profits for something that is of value to them.

With that said, I think it’s totally respectable to have maximizing profit as the only goal of a business.

So what would be the responsibilities of business? Friedman has a point that business are an abstraction of a person:

Only people can have responsibilities. A corporation is an artificial person and in this sense may have artificial responsibilities, but “business” as a whole cannot be said to have responsibilities, even in this vague sense.

We can talk about the responsibility of business as an abstraction of the responsibility of the people involved in the business. Any action a business does has to be done through its people, and they cannot break the law and violate rights, so neither can a business. Thus, the first responsibility business has is to not violate any rights, just like all other individuals. Not doing fraud would fall under this category.

Does business have any special responsibilities? I don’t think they have a responsibility to be socially beneficial. I think the responsibilities are entirely negative. They only have responsibilities to not do things. The only positive responsibilities are stuff they would have to do in order to not violate their negative responsibilities.

There is a sort of special responsibility companies have, which is to not be adversarial towards customers. They shouldn’t manipulate customers. Businesses shouldn’t hurt reasonably rational people. It isn’t businesses responsibility to protect customers from their own self-destructiveness. However we shouldn’t expect perfect rationality from customers either.

Digression: is making things aesthetically appealing manipulating customers? You can say that aesthetics is a legitimate value. Manipulation is playing psychological tricks. You might say improving aesthetics is tricking your psychology into thinking a product is better than it is. But really your conscious or unconscious mind would be rationally (in proportion to the rationality of the customers, which is the customers responsibility) calculating the added value of the aesthetics. So no problem.

Businesses shouldn’t exploit employees. Exploitation is not in the nature of capitalism, but it’s possible. Would all exploitation be illegal? I don’t think so. It’s possible to for example exploit the naivety or innocent ignorance of young employees.

Businesses shouldn’t harm other people that aren’t customers or employees either. This also has to apply to reasonably rational people and not self-destructive people. Providing competitive advantage for customers isn’t hurting non-customer competitors, it’s in the rules of the game. What about stock traders taking advantage of stock holders who’s panicking? This is also a sort of game where the rules were known by the participants, and the trader is winning by superior rationality.

I’m not sure this is much different from individuals. Individuals also ought to interact harmoniously with others. No one should be primarily adversarial in their life.
The “reasonably rational people” idea has a better example here: you may say some truth that hurts other peoples feelings, and it’s not your responsibility to make sure their feelings aren’t hurt. I’m not too sure what “reasonably rational” is though; it’s quite vague.


I’ll read the article and make comments soon.

A lot of aesthetically appealing stuff has downsides (besides an increase in price). Often, the companies fail to disclose or actively deny those downsides. Often, the customers put some trust in companies: they think if something was unsafe, the company wouldn’t be selling it. They expect companies to have smart people using good judgment about how to make good products. Consumers aren’t experts on the product they’re buying; the company does have experts; so the company ought to figure out how to make a good product (that is one of the things consumers want to pay for and often believe they are paying for).

For example, in the U.S., Fruit Loops cereal is aesthetically pleasing (at least to some people). It has bright colors. But those colors come from red dye 40, yellow 5, blue 1 and yellow 6. I think at least some of those food dyes are unhealthy.

Also btw the name “Fruit Loops” is misleading. I see no fruit on the ingredients list unless “natural flavor” includes a tiny bit of fruit.

In Canada, Fruit Loops are made without food dyes. Instead, they use carrot, watermelon, blueberry and huito juice. I think those are healthier choices than the food dyes. Reportedly, Canadian Fruit Loops taste better but the colors are more dull. The food dyes offer the aesthetic advantage of more vibrant colors.

(I got this Fruit Loops example from TikTok but I didn’t save the video link.)

Do you see any problems here?

When I was thinking of the digression I was thinking about improving aesthetics while all else being equal except for cost. I was specifically thinking of the mental persuasion effect aesthetics can have, whether that in itself was problematic. So saying “no problem” may have implied too broadly there never being problems with other tradeoffs.


Yes. I’m most concerned with:

However for:

I think choosing aesthetics over taste, and even health, can be a rational and legitimate choice.

The problem is more that the U.S. customers aren’t aware of the health implications of their choice (that the dyes are likely unhealthy). I’m less certain what we can say about U.S. customers preference on aesthetics vs taste given there isn’t a fully free market.

That’s a good thing to add to the responsibility list. That is: customers have trust in the expertise of companies, thus companies have a responsibility to keep that in mind and not betray the trust.

There are implicit contracts based on the assumptions of customers and companies. These implicit contracts can be enforced in court. However some assumptions are harder to prove than others, so some would have to fall outside the category of fraud, or at least enforceable fraud. Companies should have a responsibility to not break the reasonable assumptions. They should also disclose the information if they intend to not follow a common assumption.

They’re called Froot Loops. Idk if that makes a difference to what you’re saying cuz it still sounds like “Fruit Loops”.

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Sure yeah I think I have been getting caught up in details. I wrote a lot more than I posted too and it was hard to organise, probably partly because of that. I think when I see lots of errors in the details I have a hard time looking at or comprehending the big picture.

Having completed the article. Here is a high level summary of what I understand from the article:

The government should have the responsibility to impose taxes and determine the social goals of their expenditure, because that way it’s determined by a democratic process. It’s objectionable that businessmen should act according to social responsibility because, among other practical problems, they and their goals aren’t democratically determined.

Businessmen who preach the doctrine of social responsibility are harming foundations of a free society by strengthening the claim of it’s enemies that profit is evil. The sole responsibility of business is to pursue profit while obeying the law.

What’s the first error you can find in the article?

I think it was biased of me to characterise the article as having lots of errors. I encountered many problems, any or all of which could my fault. I think determining that something is an error on the articles part and not my own requires more investigation than I put in.

I read through again looking for a first problem/potential error. It wasn’t till the 8th paragraph that I found one.

Friedman says:

What does it mean to say that the corporate executive has a “social responsibility” in his capacity as businessman? If this statement is not pure rhetoric, it must mean that he is to act in some way that is not in the interest of his employers.

(He then lists some examples of what people might usually mean by social responsibility: refrain from raising prices, spend on reducing pollution, hire ‘hard core’ unemployed.)

My problem with this is that it’s not clear to me that “social responsibility” must mean what he is suggesting, that it must mean a responsibility for acting against your employers interests.

He says in the preceding paragraph that as an individual his responsibilities are voluntarily adopted and he uses his own resources pursuing these; that he is acting as a principal. That seems fine to me.

I’m having a hard time articulating the problem here. I suspect that this is too hard for me. I’ve spent over an hour trying to think about this. I think it has something to do with assuming that there are conflicts of interest, which Friedman seems to believe.

Two more things to try:

  1. Analyze the title.
  2. Outline the article just in terms of key logical arguments. (Tree or indented bullet points.)

Max 1h each and feel free to stop sooner if it’s not working or you’re done.

Do you still mean in the context of looking for errors?

No.

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That does reminds me, I noticed something about the title when I initially read it. He seems to contradict himself when he titles the article:

A Friedman doctrine‐- The Social Responsibility of Business Is to Increase Its Profits

But then later says (bold added):

The discussions of the “social responsibilities of business” are notable for their analytical looseness and lack of rigor. What does it mean to say that “business” has responsibilities? Only people can have responsibilities. A corporation is an artificial person and in this sense may have artificial responsibilities, but “business” as a whole cannot be said to have responsibilities, even in this vague sense.

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