Milton Friedman and Maximizing Profits

Came across this term in class: Satisficing - Wikipedia .

I don’t know how deep the thinking behind it goes (from the Wikipedia there’s some stuff talking about morality?), but, from what I understand, the general idea is that we shouldn’t try and maximize. We should, instead, pick an option that is good enough. Sounds related to some of the stuff CF/Elliot talks about (Though, I guess, the idea of picking a good enough option is probably not new. Elliot’s reasoning and stuff is.)