This week I’ve been talking to you about one of my longest-running, most popular, most successful courses: Success Triggers.
But I don’t care that it’s proven so popular. I care about results. I want to see people make changes in their lives that lead to practical results.
I’ve gotten hundreds of stories over the years since Success Triggers first launched. Here are just a few of them:
He’s bragging but claiming not to care about the thing he’s bragging about. I’m great at X but I care about Y, he says. But he’s bringing up X on purpose, for the purpose of bragging about it, because he thinks it’s impressive and high status.
I believe this kind of writing actually fools most people, at least partially.
Test your understanding: What are X and Y?