Rationality requires some attention be allocated contrary to what most people find draws their attention. If different creators each independently try to draw attention, that isn't a truth-seeking process. Getting popularity or attention are different things than having correct ideas. For a rational world, some people will have to sometimes pay attention to something that they initially dislike, or which initially fails to interest them, or initially fails to draw their attention, or initially fails to seem promising or valuable to them.
This is a companion discussion topic for the original entry at https://criticalfallibilism.com/rationality-is-counter-intuitive/